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On Demand is the brand-name of a range of services from BSkyB designed to compete with video on demand services currently offered by rival companies such as Virgin TV or BT Vision as well as internet television services such as LoveFilm and Netflix. On Demand has been available in various forms including: a PC version using a peer-to-peer platform over broadband Internet connection, a version for users of 3G mobile telephones, a push video on demand service for subscribers equipped with a Sky+ HD set-top box or the PVR3 version of the Sky+ set top box and a pull video-on-demand service. ==History== On 27 March 2007, Sky launched its Sky Anytime service for owners of Sky HD set top boxes. The service is a ''Push video on demand'' (push VoD) system similar to Top Up TV's TV Favourites, where the Sky+ PVR automatically records programmes transmitted over-night.〔 〕 The service uses 140GB of previously reserved disk space on Sky+ HD boxes hard-disk space whilst on standard Sky+ boxes it uses 80GB of the hard-disk space. The service is intended to provide a catch-up of a selection of the last week's programming. The service was launched on PVR3 Sky+ boxes manufactured by Pace and Amstrad on 24 April 2007. The update for Thomson boxes was delayed because of technical difficulties, it was finally launched for Thomson boxes on 29 May 2007. On 30 July 2009, Sky confirmed the launch of a 'pull' video-on-demand service for 2010, adding to the Sky Anytime 'push' VOD service.〔(【引用サイトリンク】title=Sky to launch 3D TV in 2010 following record Sky+HD growth )〕 On 29 April 2010, BSkyB revealed that it will name its video-on-demand service Sky Anytime+.〔(【引用サイトリンク】title=Sky Christens True VOD Service 'Sky Anytime+' As ARPU Rockets )〕 "It will be a broad offering at launch with a large range of content across the range of content that we show," CEO Jeremy Darroch said. "(It will feature) progressive download using the broadband return pathway and the hard disc in a combined way. All of the boxes are VOD-ready, so we'll be able to roll it out to all of the box population." Sky Anytime+ began a staggered roll out from 26 October 2010,〔(【引用サイトリンク】title=Sky Anytime+ rolling out to customers next week )〕〔(【引用サイトリンク】title=Sky Introduces Sky Anytime+ )〕 The majority of Sky's customers were able to receive the service by the end of 2010. In the phased rollout, all remaining receivers were enabled in the first part of 2011. A background over-the-air update in 2010 upgraded all existing Sky+ HD boxes with the software needed to run Anytime+.〔(【引用サイトリンク】title=Preview: Sky Anytime +, Sky's revamped VOD service )〕 In July 2011, Sky Anytime was added to Virgin Media with content from Sky Living, following on from Sky's purchase of Virgin Media Television. Additional content began rolling out on 11 October 2011 ahead of a full launch the following day.〔(【引用サイトリンク】title=Sky Anytime on Virgin Media TV )〕〔(【引用サイトリンク】title=Sky Anytime on Virgin Media TV and online )〕 Programming is available in both standard and high definition from Sky1, Sky Arts, Sky Living, Sky Movies, Sky News and Sky Sports.〔(【引用サイトリンク】title=What is Sky Anytime? )〕 However HD content from premium channels is limited to TiVo subscribers. Sky Anytime content also became available through Virgin Media Player online on 28 October 2011 but not on mobile devices. On 6 September 2012, Sky announced that Sky Anytime and Anytime+ would be merged and rebranded as ''On Demand'', along with the addition of a ''Catch-up TV'' section.〔(【引用サイトリンク】title=BSkyB reveal Sky+HD Undelete, On Demand updates )〕 This occurred on 26 September 2012,〔(【引用サイトリンク】title=Sky+ now bigger and better than ever )〕 with Sky Anytime becoming a ''Showcase'' section and Sky Anytime+ being split into ''Library'', ''Movies'' and ''Sky Store''. On 11 October 2012, the download component of the on Demand service was activated in Ireland, where Anytime+ had previously been unavailable. In 2015 the kids area of on demand started 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「On Demand (Sky)」の詳細全文を読む スポンサード リンク
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